As a small business owner, it’s important to not only focus on making a profit but also to consider the impact your business has on society and the environment. One way to do this is by incorporating socially responsible marketing into your strategy.
Socially responsible marketing refers to the practice of incorporating social and environmental considerations into a company’s marketing strategy. Small businesses can be socially responsible in their marketing in several ways. Start by promoting sustainable products or services, giving back to the community, promoting diversity and inclusion, and being transparent and accountable for your actions. By incorporating these strategies, small businesses can not only make a positive impact on society and the environment but also benefit their business in the long run.
Small businesses can be socially responsible in their marketing by giving back to the community. This can include partnering with local non-profit organizations, supporting community events, or creating a charitable giving program. Not only does this make a positive impact on the community, but it also helps to build a positive reputation for the business.
Xspero makes socially responsible marketing easy for local shops and restaurants. Small businesses are the backbones of our communities and many need our support more now than ever. Xspero helps small businesses secure advertising at little to no out-of-pocket cost and even helps with social media and digital ads.
Xspero merchants also get to know our amazing Xspero customers. Our users download the Xspero app in order to support their favorite nonprofit. Not only are our users giving, but they are also kind! While it only takes a couple of minutes to download and start using the Xspero app, our users are willing to spend that extra time in order to give back and support the community around them.
Just being a part of the Xspero Network allows merchants to be a part of an innovative social giving app. So many of us want to give more to our favorite causes and business owners are no different. But if they say yes to every organization that asks for a sponsorship, a gift card, or other donation, they will likely run out of funds. With Xspero, merchants can allow their customers to choose where their donations go! They can also feel good about being a part of a program that has given more than $20,000 to south jersey charities since 2019.
Incorporating socially responsible marketing into your small business marketing strategy can not only make a positive impact on society and the environment, but it can also benefit your business. Socially responsible marketing can help attract environmentally conscious and socially aware consumers, build a positive reputation, and create a stronger sense of purpose.
Haven’t downloaded the Xspero app yet? Find Xspero in your phone’s app store. Start giving today!