The way your business advertises is continually changing. In more recent years, trends such as having a website, social media, email marketing and SEO were ways for a business to distinguish itself and stay competitive. Now, it is near impossible to operate without those things. But thanks to the new app, Xspero, local merchants in South Jersey have the chance to be the first to join a new advertising platform.

Cause marketing and corporate responsibility are ways for businesses to showcase their social good efforts. People, especially younger generations like millennials, want to see how companies are investing in the community they serve. It is no longer enough to have the product or service new customers want or need.

Are social good efforts going to hurt your bottom-line? Quite the opposite. In a 2017 study by Cone Communications, 87 percent of respondents indicated they would purchase a product because that company advocated for an issue they care about.  And 80 percent of millennials believe companies should help people or take actions to improve problems that may not be related to their everyday business.

Cause marketing takes a little effort, however. You need to research what causes your consumers care about to pick the right one and create an effective strategy to advertise. Not only that, like email, SEO and social media, if you have not done cause marketing in the past, you are already behind.

Local businesses now have the chance to join Xspero, an innovative social-giving network expanding across South Jersey and be at the forefront of a new way of advertising and giving. With Xspero, users buy certificates redeemable at local businesses throughout the area. While users receive the full-value paid, 20 percent of every certificate purchase goes to users’ selected nonprofit, at no additional cost to them.

Businesses who utilize Xspero do not have to worry about what causes to pick. Users support their favorite nonprofit by shopping in the Xspero Network. Meaning you will have access to a variety of nonprofits and their supporters.

Xspero also provides all participating businesses marketing collateral to promote their partnership. And just by being on the app, users are encouraged to buy from participating companies. This is all at no up-front costs. Businesses pay by accepting the certificates at the time of purchase after new customers walk in.

And besides the fact Xspero and nonprofits promote your company to its users, certificates are set at half the price of your average sales transaction. So not only are you going to reach hundreds of potential new customers, you pay for the promotion with your goods and services, never with cash.

If you are ready to get ahead of the large corporations by joining the new way of advertising, reach out to Xspero on their contact page at Xspero.com for more information.